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Use Social Media to Meet and Exceed Your Fundraising Goal

We've taken away the guess work by creating sample posts for you to use on Instagram, Facebook, and Twitter. Make sure to use the hashtags #OvernightWalk and #OvernightAction, so you can find and interact with your fellow participants. Click the links below to learn more.


On Instagram? Add the link to your fundraising page to your bio and try out some of our Insta-Idea.

Boston Commons


1. Share our infographics on Instagram with the caption: “Help me fight suicide by donating to the #OvernightWalk. Link is in my bio.”

2. Share a picture of you in your Overnight shirt encouraging your followers to help you meet your goal with the caption: “Thank you to everyone who has already donated. I am $X away from Overnight Virtual Experience goal. Please donate to help me reach my goal. Link is in my bio.”

3. Share a picture of your decorated luminaria with the caption: “I’m walking for (Insert your reason) in the #OvernightWalk . Help us reduce the suicide rate #20x2025. Please donate through the link in my bio”

Is your Instagram linked to your Facebook? Don’t forget to share your posts!

Instagram Story Tools

Download and post these tools to your IG story to share your connection to the cause and why you participate. 







  • Create your Facebook Fundraiser today through your DonorDrive page.
  • Reach out to everyone you're connected to on Facebook. You never know who has been effected by suicide and mental health conditions.

1. When you share your fundraising page, personally reach out to each of your friends that like your status. They may be more inclined to donate after you have a conversation about the cause.

2. Post your own Overnight inspired video clip. Include a caption: "I’m participating in the #OvernightWalk to fight suicide. Please help me reach my goal by donating to this awesome cause [Insert your link]"

3. Make your own Facebook Group! Create a group or an event where your friends can stay up to date on your progress. Include the link to your fundraising page and update the group on each donation that you receive towards your goal. Don’t forget to invite the group to train with you! You can even post pictures of your training walks.

4. Encourage your friends to share the link to your fundraising page on their Facebook Wall. The more they share your page, the more people you inspire to support the cause. When sharing your page, include a status: “I’m $X away from meeting my fundraising goal for the #OvernightWalk to fight suicide. Please share my fundraising page and donate to help me reach my goal.”

5. Create a Facebook Fundraiser through your DonorDrive page. Make sure to read our Facebook FAQ to make sure your page is linked properly. 


Have you linked your fundraising page to Twitter yet?

Here are a few Overnight inspired tweets to help you reach your fundraising minimum.

1. “The #OvernightWalk is almost here! Donate today to help me reach my fundraising goal. #StopSuicide #AFSP [Insert your link]

2. Tweet while training: “On mile X of my training for the #OvernightWalk! Donate to help me reach my goal, I'm only $X away [Insert your link]” Include photos to update your followers on your miles walked.

3. Thank your donors by shouting them out in your tweets.

Social Graphics 

Below are graphics for you to share along with your social media posts, including AFSP graphics and graphics specifically for The Overnight Virtual Experience. Promote the event, your fundraising, and participation today!

AFSP Social Graphics


Create Your Own Graphics:

Create your own graphics to share your story and about your participation in The Overnight Virtual Experience.

Create Your Own Graphics

Editable Social Graphics



Promotional Graphics for Participant Use




Editable Promotional Graphics for Participant Use

Click the image below to download all editable promotional graphics